DESIGN, MANAGEMENT, PRODUCTION

A Business School's Legacy of Appreciation, The Detroit Zoological Society, Citizens Insurance of America's six year state-wide TV and Radio campaign, the Grand Opening of the R&S Sharf Golf Course located on the campus of Oakland University, Poster Day at Tiger Stadium, the V.I.P. Reception of the new Pontiac Osteopathic Hospital, a series of Public Service Announcements for Greenfield Village... projects taken from concept through finish, involving the hiring of outstanding creative talent from around the Metropolitan Detroit area. Below are a few to look at.

Pontiac Osteopathic Hospital
Pontiac Osteopathic Hospital (POH), currently McClaren Medical Center. Project included the Art Direction, design, and production of a corporate identity collateral package for the VIP Reception & for the Community Open House showcasing the new, $50 million dollar replacement hospital, state of the art surgery center, and patient tower (1996). Promotional package mailed out to 2000 individuals; attended by 5000 individuals. Package included all collateral, advertisements, news paper promotional coverage, and ephemera for event.

School of Business Administration Donor Wall, Oakland University
“A Legacy of Appreciation”
The donor recognition wall was added to the R. Hugh and Nancy Elliott Hall in April 2005. This custom design conveys a powerful story to the students, faculty and guests of Elliott Hall.The display pays tribute to those individuals, corporations and foundations that have generously contributed to advancing our mission, from support for the building’s construction to the support of innovative programs, scholarships and endowments. The power of collaboration will continue to yield great success stories and opportunities for recognition on the donor wall.

R&S Sharf Golf Course
Located on the Meadow Brook estate and the grounds of Oakland University in Rochester Hills, Michigan. Project included the design of a series of specialty invitation packages plus all support material to cover all four of their major golf course openings.

Ernie Harwell & Citizens Insurance Company of America
Six year statewide TV and Radio advertisement campaign featuring Broadcast Hall of Fame Erney Harwell. From concept through production and media buy. Included comprehensive print, billboard, and collateral components.

Poster Day at Tiger Stadium
Independent Insurers Incentive Program Campaign hosted by Citizen’s Insurance Company of America. Design and production of a full color 18” x 24” Hall of Fame/Ernie Harwell poster and national print ad campaign. Project included the coordination of the on-field Ceremony, a behind-the-scenes V.P. champaign reception, and handing out a free poster to the first 1000 Tiger fans to enter the ball park that day. Images showcase this historic ball park located at “The Corner” of Michigan Avenue and Trumbull in Detroit’s oldest neighborhood, Corktown, and snippets of the “Hall of Fame, A Game For All Ages” poster. Project coincided with a five year exclusivity contract with Ernie Harwell making him not only the voice of baseball but official spokesperson for Citizens Insurance of Michigan.

Detroit Zoological Society, Chimpanzee House
Hard Hat Ceremony. The Detroit Zoological Society evening champagne event honoring the opening of their new state-of-the-art chimpanzee HOUSE. Art Direction project included the design and production of all print material for the event, including exhibition posters.

Henry Ford Museum & Greenfield Village
Ongoing project included the writing, creative art direction, and filming a series of  Public Service Announcements (shot in 60 and 30 second format). The Allegheny Locomotive (1941) and The Wright Brothers Factory are two of the many spots produced showcasing highlights of the museum and village. Each piece used vignette story telling format to give it its human, historical perspective.